MEDIA & ENTERTAINMENT STRATEGY ADVISOR
Streamer scale. Indie instincts.
Platform-scale strategy, title-by-title care. I've made decisions for a multi-billion-dollar streaming portfolio at Amazon and for single independent films at Screen Media, and I bring both views to streamers, distributors and filmmakers.
Expertise
Programming Strategy
As Head of US Programming at Prime Video, led content evaluation, scheduling and audience strategy for the US streaming portfolio. Developing the investment plan across Original TV & Film, Licensed Content and Sports - while impacting greenlight decisions on a title-by-title basis.
Global Marketing Strategy
As Head of Global Marketing Strategy at Prime Video, translated insight into audience strategy, setting marketing budgets across Original Movies, Original Series and Brand Campaigns directly impacting how customers discovered their new favorite movie or show.
Film Distribution and Marketing
As GM of Screen Media Films and Head of Home Entertainment at Amazon Studios, set marketing and distribution plans for hundreds of films from Theatrical to Streaming, while negotiating deals with the biggest players in entertainment including Netflix, Apple, and Amazon.
Who I help
Streaming services
Programming, library and audience growth strategy. Know what to program, when to launch, and how to get it watched.
Distributors and studios
Release, marketing and window strategy across theatrical, TVOD, SVOD, AVOD and FAST.
Filmmakers and producers
A buyer's-eye read on your script and a plan to distribution, before the money is spent.
Investors & consulting firms
Streaming and film industry expertise for diligence and client work.
Ways to work together
FIXED TERM
Audience Growth
A content portfolio review, programming calendar and marketing priority plan, with a readout for your leadership team.
Ongoing
Advisory retainer
Strategic support for leadership teams, with a set monthly scope: plans, deals and decisions reviewed as they happen.
For filmmakers
Script-to-Distribution
From a single Market Read on your script to a full roadmap through sales and release.
About
At Amazon Prime Video I served as Head of US Programming and Head of Global Marketing Strategy, overseeing multi-billion-dollar content and marketing investment across originals, sports, live events and licensed content. I led content evaluation, performance forecasting, scheduling and retention planning, and brought predictive ML models into marketing and forecasting.
Before Amazon, I was GM of Screen Media Films, acquiring and distributing 30+ independent films a year across theatrical, Netflix, Hulu, Apple and Amazon, and working with filmmakers including Michel Gondry, Michael Winterbottom, Helen Hunt, Paul Bettany and Chris Messina.
That range, from a single independent film to one of the largest streaming portfolios, is what I bring to every client: the insights of big-platform data and the instincts of someone who has had to make individual films work.
What I advise on
- Film & Series evaluation/development
- Identifying and sizing audiences
- Turning customer insight into strategy
- Streaming business strategy
- Film distribution
- Deal negotiation
- Content marketing
- Media P&Ls
Recognition
- Quoted in The New York Times and Deadline
- Guest lecturer, Brooklyn College's Feirstein Graduate School of Cinema
- Member, Television Academy
- Clio and Golden Trailer nominations
Experience
Prime Video · Amazon MGM Studios · Screen Media Films
Have a content or distribution decision on your plate?
Two ways to start.
Talk about a project
For fixed-term, retainers and filmmaker roadmaps. Tell me a little about it and I'll reply within two business days.
Email Tomtom@tomyagielski.com
Get a quick answer
Book a paid 1:1 call on a specific decision, like a programming call, a distribution offer or your next release.
Book a call on IntroMedia and speaking
Available for podcast, print, video and panel interviews on streaming, content strategy and film distribution. Quoted in The New York Times and Deadline.